Stock Music Market Growth Accelerated by Increasing Demand for Music in Advertising and Media
Stock music or production music refers to any privately owned instrumental or vocal recording that is made available for use in film, television, radio, and other media. Royalty-free stock music offers convenience and cost-effectiveness compared to custom scored or original music. The increasing demand for catchy background music in television commercials, movies, YouTube videos and other media has accelerated the growth of the stock music market. The global Stock Music Market is estimated to be valued at US$ 1315.38 Mn in 2024 and is expected to exhibit a CAGR of 9.5% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The increasing demand for music in advertising and media is one of the key
trends driving the growth of the stock music market. Background music helps
create an emotional mood and connection with the audience. Marketers and
production houses are understanding the importance of right music to compliment
their content and drive audience engagement. This has significantly boosted the
demand for cost-effective stock music. With the growing digital content
publishing and social media advertising, the need for Expressive yet
copyright-cleared music is growing exponentially. Stock music services offer a
wide catalog of songs to choose from various genres, styles, and moods,
fulfilling this current demand surge.
Segment
Analysis
The stock music market is dominanted by the audio audio/visual sector segment.
With increased demand for stock music in movies, TV shows, advertisements and
other audio-visual contents, this segment holds over 45% of the market share.
Lower production and licensing costs along with widespread applications have
made audio/visual segment the leading revenue generator in the stock music
industry.
Key Takeaways
The global Stock Music market is expected to witness high growth over the
forecast period of 2023 to 2030. With estimated market size of US$ 1315.38 Mn
in 2024, the adoption of stock music is growing across industries for
marketing, media and various commercial uses.
Regional analysis: North America region currently dominates the stock music
market with over 35% share driven by strong entertainment and media industries
in United States. However, Asia Pacific region is expected to witness highest
growth during the forecast period on back of rapidly growing digital marketing
spend and increasing popularity of digital platforms across countries like
China, India.
Key players operating in the stock music market are
Littelfuse, Inc., RMCIP, Standex Electronics, Inc., Nippon Aleph, HSI Sensing,
Inc., Coto Technology USA, PIC GmbH, STG Germany GmbH, Harbin Electric Group,
Zhejiang Xurui, Zippy Technology Corp., Honeywell International Inc., Molex
Incorporated. Major players are focusing on developing new collection of
royalty free tracks across genres to capitalize on the opportunities arising
from increased demand across industries.
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